AI technology has been used to not only automate procedures and assure consistency but it can now also help in the production of a range of creative content, from design mock-ups and content gathering to writing catchy headlines, expanding existing copy, and compiling facts.
This content can be used to complete a project, provide inspiration or to help kick-start the creative process.
Table of contents
Artificial intelligence, or AI for short, is a form of computer science that focuses on the development of machines and algorithms that can think and act in a way similar to humans. The ultimate goal of artificial intelligence is to develop systems that are capable of understanding their environment, making decisions, and completing tasks without the need for direct human intervention.
AI technology has been around since the 1950s when it was first developed as a branch of computer science, but it has become a widely adopted technology over the past few years and is being used in many different areas such as healthcare, transportation, finance, and recruitment. Most recently, Open Ai's ChatGP has made headlines around the world with the introduction of its AI-driven chatbot platform, which generated over 10 million new users within the first six months of its launch.
AI-driven technologies like machine learning have made it possible for computers to learn from data rather than through programming. This enables them to make predictions and recommendations more accurately than traditional methods. AI also has applications in autonomous vehicles, robotics, facial recognition systems, and natural language processing.
Though progress in the field of artificial intelligence has been impressive so far, there are still many challenges ahead. For example, while machines can learn from data they need to be able to interpret visual information accurately which requires an understanding of how objects interact with each other in real-life environments. AI also struggles with understanding abstract concepts such as morality or creativity which requires an understanding of context rather than just statistical data analysis.
But AI is a rapidly evolving technology. It holds great promise for the future and is yet to reach its full potential. With current advances in machine learning, the possibilities for this technology become ever more exciting each year.
Artificial Intelligence can be categorised into four main types: applied AI, narrow AI, general AI, and super AI.
Applied AI
Applied AI is a type of artificial intelligence that focuses on solving specific problems or tasks. It is a form of weak AI that is programmed to perform one particular function such as facial recognition or natural language processing.
Narrow AI
Narrow AI is the most commonly used form of artificial intelligence. It’s when machines are trained to recognise patterns in data and adapt their behaviour accordingly. Narrow AI systems can solve problems but it’s limited to the scope of their programming; for example, self-driving cars use narrow AI, however, they cannot make decisions outside pre-programmed parameters like a human would.
General AI
General AI is an advanced form of artificial intelligence that mimics human behaviour more closely than narrow AI does. General AI systems are designed with the goal of understanding multiple concepts at once and making decisions based on real-life scenarios rather than just responding to predetermined commands; this often involves complicated processes like machine learning and deep learning algorithms which allow machines to process large amounts of data quickly and accurately.
Super AI
Super AI is the most advanced type of artificial intelligence and it has yet to be created. Super AI would be capable of surpassing humans in every area including problem-solving, creativity, and decision-making – something that even current forms of general AI aren't able to do yet.
AI technology is being used in a variety of ways to improve our lives and make tasks easier. For example, machine learning algorithms can be used for predictive analytics, which enables companies to better understand customer behaviour and make more informed decisions. Natural language processing (NLP), which can interpret spoken or written human language, is also becoming increasingly common with applications such as voice recognition software being used to interact with customers.
Another form of artificial intelligence is robotic process automation (RPA), which uses robots as virtual employees to automate repetitive tasks such as data entry. These robots can do things like complete paperwork, sort large amounts of data, or manage digital documents quickly and accurately.
On the consumer side, artificial intelligence-powered chatbots are becoming more and more popular in customer service departments because they are able to generate automated responses quickly and efficiently. AI-driven facial recognition systems are also gaining traction with many tech companies using them for authentication purposes such as unlocking phones or granting access to buildings. AI technology is also being utilised in industry sectors such as healthcare and transportation where it can help predict disease outbreaks or optimise traffic flow on roads.
AI has a wide range of applications across multiple industries and its use continues to grow exponentially with each passing year. Who knows what AI could be doing for us in the next six months, the next year, or a decade's time?
There are a range of terms related to artificial intelligence and its uses, below are the most common:
Machine Learning
Machine Learning is a form of AI wherein machines can learn from data without having specifically programmed. This enables them to make predictions and recommendations more accurately than traditional methods.
Natural Language Processing (NLP)
NLP is an AI technology focused on understanding spoken or written human language and allowing machines to accurately interpret it.
Deep Learning
Deep Learning is a type of machine learning which uses 'neural networks' — interconnected nodes in layers — to process large amounts of data and make decisions.
Robotics Process Automation (RPA)
Robotics Process Automation uses robots as virtual employees to automate repetitive tasks such as data entry.
Chatbots
Chatbots are programs designed to interact with customers through automated responses, often via voice or text input, developed using natural language processing.
Facial Recognition Systems
A type of software used for facial identification purposes, such as unlocking phones or granting access to buildings.
The ethical use of artificial intelligence is essential for ensuring the technology is developed and used responsibly. There are several key principles to consider when it comes to ethical AI, such as accuracy, fairness, transparency, accountability, privacy, and security.
Accuracy: AI should strive for accuracy in order to minimise errors and ensure decisions are sound.Fairness
AI should be programmed in a way that eliminates possible biases or prejudices. This includes analysing data without bias toward gender, race, or other characteristics.
Transparency: Organisations should be transparent about how their AI systems work and give users control over their data.
Accountability: Organisations using AI should be held accountable for its outcomes.
Privacy and Security: It's important to respect user privacy and protect sensitive data with adequate security measures.
Artificial intelligence technology has huge potential to revolutionise the creative industries, by providing new opportunities for creativity and productivity. AI is already delivering tangible benefits in the fields of video and audio post-production and music composition. But there are other ways that AI technology can help the creative sector.
AI technology could help to automate certain tasks, such as content creation or editing. This would allow for more efficient creative production processes and a better-quality output in less time. For example, facial recognition tools could enable the automatic editing of videos by tracking faces in footage and generating consistent edits from one shot to another. Similarly, automated audio processing technologies can assist with mixing soundtracks quickly, saving time and money while maintaining quality standards.
AI algorithms can learn patterns from different projects so that they are able to recognise similarities between them and apply best practices automatically. This helps producers ensure each project meets its own quality standards while also helping teams collaborate more effectively on complex creative projects with multiple moving parts.
AI technology is already starting to be used to generate human-like creativity in fields like digital art. Deep learning technologies have enabled computers to generate a wide range of digital artwork based on stimuli such as an image or a sentence provided by humans; this could open up new possibilities for expressing ideas through visuals that were not previously possible with traditional methods. In the same vein, software that leverages natural language processing (NLP) capabilities have been developed which allows users to input information about their desired style or genre of music — including attributes such as tempo and instrumentation — then leave it up to the computer’s algorithm to generate a unique piece of music accordingly.
AI technology is also helping unlock new revenue streams for creators; for instance, voice assistants like Alexa-enabled devices are allowing artists to reach broader audiences with their work without having to rely solely on traditional distribution channels like radio or TV shows. The use of chatbots combined with services like streaming platforms allows fans to communicate directly with their favourite bands or singers, creating deeper engagement that could lead to higher brand loyalty further down the line – thus increasing the likelihood of buying tickets or merchandise in the future.
AI technology has begun to open up a world of possibilities within the creative sector that simply wasn’t possible before. There's no doubt that this technology will continue to evolve and revolutionise this sector as it continues to grow.
Two AI technologies have come to light in the past year, both developed by OpenAI, and both are a perfect fit for the creative sector. The first is ChatGPT, which is an open-source conversational AI technology. It enables computers to understand natural language and generate meaningful responses based on conversation context.
Dall-E, uses generative models to combine text input with visual elements in order to create original images. Dall-E can be used for tasks such as generating illustrations from a description or creating a 3D object from a written description.
At the time of writing both of these platforms are free to sign up to and use.
openai.com/chatgpt | openai.com/dall-e-2
Let's see how simply AI can be used to create content, with just a handful of basic prompts. As with any creative tool, more time spent working with it will always produce better outcomes. What follows is just a quick test to demonstrate the basic capabilities.
ChatGPT
Using ChatGPT we generated some text to be used in social media post for this this article. We provided the AI with the title, subheading, and opening lines of this article and the following text was returned:
Unlock the creative potential of Artificial Intelligence with Oppolis AI extension for Adobe CC!
Are you a creative, designer, marketer, or part of a design agency looking to take your projects to the next level? Look no further than Oppolis AI! Our free extension for Adobe CC allows you to embrace the power of machine learning technology and revolutionize your creative process.
Not only can AI technology automate procedures and ensure consistency, but it can also help you produce a wide range of creative content. From design mock-ups to catchy headlines and inspirational content, Oppolis AI is your secret weapon for unlocking your full creative potential. Try it out today and see the difference for yourself! #OppolisAI #ArtificialIntelligence #CreativePotential #AdobeCC #DesignAgency #MarketingTeams #Illustrators #Animators #Creatives
We then asked it to condense the provided text into 140 characters so that the text could be used in a tweet and the following text was returned:
Unlock your creative potential with Oppolis AI extension for Adobe CC! Embrace machine learning to automate procedures and produce inspiring content. #OppolisAI #ArtificialIntelligence #CreativePotential
These interactions with the AI technology took less than a minute so it's easy to see where considerable time savings can me made on creative projects.
Dall-E
Using DaLL-E we asked the AI to create a piece of abstract artwork. The prompt was simply 'abstract digital art landscape' and the following images were created. Again in less than a minute.
By utilising AI technologies in the design process, creatives can not only save time but can also help get the creative process kick-started. None of the above examples are a perfectly rounded solution to the prompts, and neither had much time spent on them to get the most out of the technology, but what they are is a starting block to get things moving. A tool to help with the creative process.
With a little more work they could be useable solutions.
With this in mind, we've developed a free extension that adds AI interaction functionality to Adobe InDesign, Photoshop and Illustrator. Oppolis AI. After downloading this extension, you can add prompts and questions to the Adobe panel and the resulting text or images are returned directly to the Adobe software and with a few clicks they can can be inserted into the Creative Cloud documents.If the responses returned aren't suitable, the extension panel can be used to interact with the AI engine; adding further prompts or questions, to achieve the most relevant output. And all this without ever having to leave Adobe Creative Cloud.
Download the Oppolis AI extension via the Adobe Exchange store.
Who much is the Oppolis AI extension?
The extension is completely free to download. No Oppolis account is required to use it.
Which software is Oppolis AI compatible with?
Oppolis AI can be downloaded for Adobe InDesign, Adobe Photoshop, Adobe Illustrator and Adobe InCopy.
How do I install the Oppolis AI extension?
Oppolis Cloud AI is available directly from the Adobe Exchange store.
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